Sephora is the leading chain of perfume and cosmetics stores in France as well as a powerful beauty presence in 13 other countries. In the United States alone, there are over 250 Sephora stores and over 200 Sephora inside JCPenney stores. Owned by Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.