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11 Must-Follow Fashion Bloggers From Japan

Japan may be a small country, but Japanese fashion bloggers are no longer a small, niche group. Instead, they have become a dominating force on the influencer scene.

Take a moment and get to know this amazing group of influencers that are making their mark on social media. Whether you live in Japan or on the other side of the globe, you’ll be captivated, we promise!  

Peco Tetsuko Okuhira

Influencer Peco Tetsuko Okuhira taking selfie in red Guess sweatshirt

Japanese fashion model Tetsuko Okuhira, better known as Peco, is a wife, mother, and blogger, writing about her life's adventures on her official blog, Cotton Candy? 

Follow her on Instagram and check out her blog!

Yuki Kinoshita

Influencer Yuki Kinoshita standing in a shoe and bag store in Japan

With over 30k in subscribers to her popular blog, model, actor, and mother Yuki Kinoshita is making waves on social media with her fresh, upbeat personality and unique take on life.

Check out her blog and follow her on Instagram.

Tina Tamashiro

Influencer Tina Tamashiro standing next to gray wall with hands on chin wearing floral top

Tina Tamashiro is a model and actress who also writes and manages 'Tina Tamashiro Offical Web Site.' Check it out for exclusive information about her upcoming appearances, and to subscribe to her fan club.

Subscribe to her blog and follow her on Instagram

Emi Suzuki

Influencer Emi Suzuki wearing long red coat under a dark tunnel

Emi Suzuki debuted as a model in 1999, and since then, she's appeared in numerous magazines and has launched her blog, Little Bit, that includes news about her professional activities and a photo album packed with gorgeous imagery. 

Take a look at her blog and follow her on Facebook and Instagram


Influencer Enako wearing a colorful Japanese cosplay costume in bedroom

Enako is a voice actor that loves cosplay and making TV appearances. Her blog follows her daily adventures in the cosplay world with colorful photography that draws you in.

Subscribe to her blog, and follow her on Instagram

Asahi Sasaki

Influencer Asahi Sasaki wearing a traditional Japanese kimono and funky hair braids

Asahi Sasaki is a YouTube sensation from Japan that posts videos about makeup and beauty. Although she has no formal training, she pulls influence from everything around her, including fashion magazines and YouTube gurus.

Check out her YouTube channel, and follow her on Instagram.

Rin Rin

Influencer Rin Rin wearing a black dress with stockings and black bow shoes

Originally from Los Angeles, California, Rin Rin is a Harajuku-style model based in Tokyo, Japan. She shares her life in Japan, as well as her makeup, styling, and fun videos on her YouTube channel, RinRin Doll.

Subscribe to her YouTube channel, and follow her on Facebook and Instagram,

Risa Sekine

Influencer Risa Sekine taking a selfie in a tteal lace dress

Risa Sekine is a vlogger with a popular YouTube Channel that documents her travels, haircare, and favorite makeup picks. 

Follow her on Instagram and be sure to subscribe to her YouTube channel today!


Influencer Kumamiki wearing a pink Japanese kimono and cheetah fur hat

Born and based in Tokyo, Kumamiki works as a designer and posts daily on YouTube about Harajuku girls' lifestyle, DIY beauty, and fashion brand Pachi Pachi Factory. 

Follow her on Instagram, and subscribe to her blog and YouTube channel.  

Natalia Natchan

Influencer Natalia Natchan sitting down and eating ice cream

Originally from St. Louis, Missouri, Natalia Natchan is an American girl that fell in love with Japan, and its fashion, beauty, and culture. She's been in Japan for three years, and studies hair and makeup at a vocational school. Check out her YouTube channel to take a peek at her life in Japan, as well as hair and makeup tips.

Follow her on Instagram and Facebook, and be sure to subscribe to her YouTube channel!

Naomi Watanabe 

Influencer Naomi Watanabe standing on side of road wearing patterned pink pants and cheetah print hat

Naomi Watanabe is a comedian with an incredibly active Instagram account that follows her life and travels with vivid color, beautiful photography, and of course, a sense of humor.

Follow her Instagram account here

Who are your favorite bloggers from Japan? 

If we missed any of your favorites, we would love to hear from you! Let us know on Facebook who should be added to the list.


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