15 Bloggers in Singapore You Need to Start Following
Do you love filling your Instagram feed with compelling content and gorgeous images? Want to keep up with the latest trends in fashion and beauty in Southeast Asia and across the globe? Then take a minute to get to know Singapore’s hottest social media influencers!
Full of inspiration, and great tips on everything from travel and fitness to cooking and local Singaporean cuisine, they’re the ones you’ll want to follow!
Whether you live in Singapore, are planning a visit, or want a peek into another culture, you’ll be captivated, we promise!
Daniel Ang's day job is corporate training and lecturer teaching mass communication and social media, but he's best known for his food blog aptly called DanielFoodDiary.com. It introduces readers to some of the best food and dining experiences in Singapore and around the world and is now considered one of the top blogs in Singapore with over 2 million page views per month. He chose to write about food because it's a timeless topic and food always seems to bring people together.
Brad Lau is best known by his moniker name Lady Iron Chef, which is also the name of his hugely popular blog. On it, writes about his personal experiences from his daily life, dishing out honest reviews about food and dining places, countries and cities that he travels to and visits, and generic lifestyle products. And in case you were wondering, yes, Lady Iron Chef is a man, and there's no special meaning or reason behind the alias.
Kinmun Lee, often referred to as the "Blogfather" of Singapore, has been blogging since 1997 about the dysfunctional side of Singapore life on his personal blog MrBrown.com. Writing about everything from getting around town by bike and how to stand out at work to how Cyberdyne suits (what?) and WOTA water tech are used for disaster relief. Kinmun is personable, thoroughly entertaining, and definitely worth following.
Maureen has always loved all things culinary, especially local cuisine options in Singapore, and started her website and social media presence back in 2007 to explore and celebrate all types of local Singapore dishes and share her love of travel and food with the world. Her website, Miss Tam Chiak, is considered one of the top blogs in Singapore with more than a million page views per month and her popular Instagram account has over 131 thousand loyal followers.
Zit Seng is an IT Architect and the author of Zit Seng, a Singaporean’s blog on technology, gadgets, lifestyle, family, and occasional rants on all things Singapore. With product reviews, tutorials, and guides, his blog is a treasure trove of useful information.
After hearing on a radio show that one of the top three questions that Singaporeans ask during messaging, would be exactly these 3 words; eat what tonight, Joyce started her blogsite, Eat What Tonight in 2010. As a food lover with a passion for baking, she hopes her site inspires others to appreciate and enjoy the best of their own efforts in the kitchen through every dish they make. Check out her site for a wealth of delicious recipes that can be made in 30 minutes or less, including Mala Steamed Fish, Zhajiang Noodles, and Golden Egg Fried Rice.
Based in Singapore, William Tan is a lifestyle blogger that writes about food, travel, technology, fashion, and entertainment on his blog, Only William. He's also active on Instagram and collaborates and promotes with major brands across his social media platforms.
Cheryl N. is a food and travel blogger with a voracious appetite for life. Her blog, Ms Skinny Fat, was winner of the Singapore Blog Awards Best Food Blog 2015, and she gives brutally honest reviews so you never waste a calorie on anything that's not truly worth it. When asked about the name "Ms Skinny Fat", she sums it up as metaphorical; a fun sized girl with a huge appetite for life.
Cheryl Tay is a sports and fitness blogger who advocates living an active and healthy lifestyle on her self-titled blog. While she first established herself as one of the few female motoring journalists in Singapore, she's also founder of the body image movement Rock The Naked Truth. She overcame over a decade of eating disorders and now is passionate about helping people with similar struggles by encouraging them to be comfortable in their own skin and not be a slave to the numbers on a scale.
Born and based in Singapore, Andrea Chong is the founder of Digital Advertising Agency DC Creative, and the blogger behind dreachong.com, an online collection of articles about her love for fashion, beauty, and travel. Her blog has been ranked 1st on Digital Advertising Agency HippoNetwork’s “Top 50 Fashion Bloggers in Singapore” list, and she's appeared as a Guest Judge on Asia’s Next Top Model Season 5.
Flora Isabelle is a military wife, mother and self-proclaimed Instagram fanatic. She eats, breathes, and lives social media and describes herself as the quintessential thirty-something female that loves skincare makeup, yoga, and great food. On her blog, she writes about her life stories and travels and has collaborated with several Singapore and international brands, including L'Oreal Paris, Cetaphil, Sephora, and IKEA.
Melissa Celestine Koh
A graduate of the National University of Singapore with a Bachelor in Business and a major in Finance, Melissa Celestine Koh started out her career in a bank before deciding to pursue her dreams as an entrepreneur and content creator. On her blog, she writes about fashion, beauty, travel, and lifestyle, along with her personal musings. She's been featured in several publications and magazines, and frequently collaborates with reputable brands, and was chosen to represent Fujifilm as their ambassador in 2017.
If you're a parent that wants to have it all without doing it all, Michelle Hon's popular blog, The Chill Mom, is perfect for you! As a mother of three and certified child caretaker, she's helped many successful women plan and manage the arrival of their babies and has been featured on The Asian Entrepreneurs, The Asian Parent, and Lifetime Asia. Her motherhood lifestyle blog provides mothers with tips and resources about pregnancy, self-care, child development, and homemaking.
Based in Singapore, Peggy Chang is an independent blogger that also runs two cafes, The Tiramisu Hero and Butter My Buns. Her blog, Six Pegs, is where she shares her love for travel, food, fashion, lifestyle and everything in between. From skin care goals and yoga retreats to hair dye recommendations and her favorite nail polishes, she shows you the world through her eyes, and quite frankly, we can't get enough!
Based in Singapore since the age of nine, Sophie Willocq is a graduate of the National University of Singapore that started a personal blog back in 2005 because, well, blogging was the big new thing and everyone was doing it! Since then, she has become a rising social media influencer, appearing in various advertisements for big named brands like Canon and magazines such as Seventeen & Cleo.
Who are your favorite influencers from Singapore?
If we missed any of your favorites, we would love to hear from you! Let us know on Facebook who should be added to the list.