MyUS blog


Black-Owned Beauty & Skin Care Brands to Support Today and Every Day

Black and grey banner graphic with text "Shop These Stores to Support Black-Owned Businesses"

Every day is a great day to support black-owned businesses and entrepreneurs. Last week, we introduced you to our favorite Black-owned fashion shops, and today we’re zeroing in on beauty and skin care brands!

As a MyUS member, you can support and shop all the fabulous beauty brands below from the comfort of home, and ship to your international doorstep with MyUS.

Carol's Daughter

Lisa Price, founder of Carol's Daughter smiling and looking up towards the sky in a green blouse

Carol's Daughter was launched in 1993 by Lisa Price in her Brooklyn, New York kitchen. Her homemade skin and hair care products became so popular with her loyal customers that she opened her first boutique in 1999. Her website quickly followed in 2000. As a pioneer of the resurgence in natural hair care, the brand  made history by becoming a first on exhibit in the Smithsonian National Museum of African American History and Culture.

Monoi Repairing Set $61 

Monoi Repairing Set from Carol's Daughter including shampoo, conditioner, and leave-in conditioner

For less breakage and over-all stronger hair, the Monoi Repairing Set is a best-selling customer favorite. The set includes repairing sulfate-free shampoo, repairing conditioner, and repairing leave-in conditioner. The trio works wonders on over-processed, overheated, and over-stressed hair and contains no sulfates, petroleum, mineral oil, or artificial colors.

"I was having an issue with breakage due to coloring my hair for so long. I started using these products and the breakage is almost gone. I went from getting a comb full of hair to 2 or 3 hairs now. Love this and will keep using it." says Beth M in her online product review. 

Face Butter Nourishing Cream $12

Purple tube of Face Butter Nourishing Cream with a black cap from Carol's Daughter

Hydrate and reveal younger-looking skin with Face Butter Nourishing Cream. A fan favorite for over 20 years, it's blended with açai and shea butters to create a non-greasy daily moisturizer that revitalizes skin with 24 hours of moisture for younger-looking skin. A fan favorite for more than 20 years!

"It’s very thick and creamy and I love how it moisturizes my dry skin. I would recommend buying this if you have dry skin." says Annonymous123 in their five star review. 

Beija Flor Naturals

Beija Flor Naturals creator and owner Stevonne Ratliff smiling in an apron and holding  a skin care cream

For uncomplicated organic products made with nourishing botanical ingredients, we can't get enough of skin and hair care brand Beija Flor Naturals. Stevonne Ratliff founded the company in 2009, after creating products to help with her own skin sensitivities and hypo- and hyper-pigmentation. Her line includes botanical skincare, body products, scalp treatments, and hair moisturizer—and they've been celebrated on the pages of Essence, Elle, and Vogue. 

Amazon Antioxidant Treatment $24

Jar of Amazon Antioxidant Treatment from Beija Flor Naturals next  to a flowering branch

Amazon Antioxidant Treatment is a soft buttery blend of cupacu, murumuru, passion fruit, and acai. It changes from solid to liquid on contact and absorbs into skin quickly, making it a wonderful everyday facial moisturizer or overnight treatment. 

"I am absolutely addicted to this stuff! My skin feels amazing!" says Jill in her online review.

Licorice Root Elixir $22

Bottle of Licorice Root Elixir from Beija Flor Naturals next to a flowering branch

Licorice Root for hair has been used for its medicinal power since the time of ancient Egypt in 3rd century B.C., and now Beija Flor Naturals has harnessed it into their Licorice Root Elixir to promote natural hair growth while soothing the scalp and combating dry, itchy skin. 

"This product is awesome! I used it immediately after it arrived in the mail today, and it definitely works. I have a mild form of eczema at my hairline and scalp, and this really eases the tight, dry feeling, eases the flaking, and no more itchy scalp! Fast delivery, and great customer service as always...A++" says Geri in her five star review. 

Fenty Beauty

Close up of musician and entrepreneur Rihanna with Beauty by Fenty text

When musician and fashion mogul Rihanna couldn't find a makeup line that performed for all skin types and colors, she created her own: Fenty Beauty. Her revolutionary line includes formulas that compliment all skin types with a focus on universal shades that flatter all skin tones. Find your perfect Fenty foundation shade as well as beauty essentials that will compliment your skin tone with her Fenty Face Shade Finder.

Pro Filt'r Soft Matte Longwear Foundation $35 

Fenty Beauty's Pro Filt'r Soft Matte Longwear foundation with white cap and Allure Best of Beauty seal

Winner of Allure's Reader's Choice in 2019, Pro Filt'r Soft Matte Longwear Foundation is incredibly inclusive, offering 50 shades that give skin an instantly smooth, pore-diffused, shine-free finish. It easily builds to medium to full coverage and it's resistant to sweat and humidity, so it won't clog pores.

"I have been re-purchasing this foundation for well over a year now. Definitely never found anything better. Covers acne pigmentation without any effort. Foundation matches skin tone perfectly. Couldn’t praise this enough! I’m hooked on Fenty products in general. Money well spent, never disappointed!" says Liser.22 in her online review. 

Stunna Lip Paint Longwear Fluid Lip Color $25

Fenty Beauty's Stunna Lip Paint with a pointy silver cap

Equal parts class and sass, Stunna Lip Paint in Uncensored is one of Rihanna's faves. With its lip-defining precision wand and show-stopping, soft matte pigment, you can dress your pout in a universally flattering and long-lasting shade of red in just one stroke. 

"When Fenty Beauty calls Uncensored 'the perfect universal red' there's no lie. I'm positive this color will look beautiful on every skin tone. The applicator allows for such a beautiful, almost air brushed looking application. A little goes a long way so the amount of product is awesome for the price. The formula is amazing and does not dry my lips out." says Mama Mia in her online review. 

Ace Beautè

False eyelashes, eyeshadow pans, and makeup brushes from Ace Beautè

Launched by Niye Attang in 2016, Ace Beautè (pronounced as Ace Boo-te), started with false eyelashes but quickly branched out to offer a wide range of eyeshadows, makeup brushes, and false nails. Their motto is and has always been "Beauty for All" regardless of age, sex, skin color, religion or socioeconomic status—and every product on their site is cruelty-free.

Lolo PM Lashes $21.99

Lolo PM Lashes from Ace Beautè in a gorgeous black storage case

Want extreme length and volume in your lashes? Try Ace Beautè's best-selling Lolo PM Lashes. They feature super long hairs for length and have alternating shorter hairs and a lot of volume at the base of the lash band for a captivating look. Made with a 100% cotton band, they are lightweight on the eyes and can be used up to 15 or more uses.

"I am lash fanatic and the LOLOs are the BEST LASHES I have ever owned!" says Twann Mason in her online review. 

Classical Paradise Palette $34.99

Ace Beaute's Classical Paradise palette opened to reveal cream and matte eye shadows and a mirror

Part of the brand's Paradise Collection, the Classical Paradise Palette features 12 colors that can be used solo or combined to create timeless looks. It includes matte and metallic shades and each color has been carefully milled and pressed to provide the easiest/smoothest application and the most excellent color payoff. 

"These shadows are so pigmented it’s unreal! They’re so buttery, they blend beautifully, and there was no noticeable fall out. Gorgeous color scheme at a great price. I’ll definitely be buying more palettes from this brand!" says Haley H. in her five star review. 

B.Simone Beauty

R&B star, influencer, and owner of B.Simone Beauty holding a violet lip gloss

R & B sensation B. Simone turned her love for beauty and makeup into not only a super successful YouTube channel, BeautyBySimone, but also a line of popular lip products under her B.Simone Beauty brand. 

B.Simone Tone $16

Tube of B.Simone Tone lip gloss with sliver cap

Highly pigmented with rich color, B.Simone Tone is a creamy, thick, and smooth gloss that lasts for hours.

CEO Lip Pencil $12

Silver CEO lip pencil from B.Simone Beauty

B.Simone Beauty's lip pencils go on smooth, are long lasting, and deliver gorgeous color. The CEO Lip Pencil is a rich brown that compliments many lipstick shades, and has a twist-up applicator and built-in sharpener for a sharp point and precision application every time.

Shop these fabulous Black-owned beauty brands and ship worldwide and US sales-tax-free when you become a MyUS member.

Which beauty brands from Black style leaders are your favorites? 

If we missed any of your favorites, we would love to hear from you! Let us know on Facebook or Instagram which brands should be added to the list.

*We always aim to bring our members the best shopping options available, but some of the brands featured in this post may have purchase restrictions. To find more information, please visit the merchant’s terms of sale, shipping guidelines and/or terms and conditions.



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