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Discover Singapore With 8 Influencers to Follow Now

We can't help it, we're obsessed with these Singaporean influencers - and you will be too! Covering everything from lifestyle and travel to beauty and fashion, they have it all!

Whether you live in Singapore or on the other side of the world, these influencers are sure to charm you:

Yoyo Cao

Singaporean influencer Yoyo Cao posing with a horse and wearing a print romper and duster

As the first local digital influencer to front a major fashion magazine (Elle) in Singapore, Yoyo Cao is someone that every fashion and lifestyle fan should know about—and once you know, you're addicted to following her every move on social media. Recognized for her vivid style choices, creativity, and natural editorial flair, her website is fresh, fun, and always interesting. You can also keep up with her on Instagram and Facebook for daily updates on her life, daily looks, and favorite products.  

Leslie Tay

Singapore influencer Leslie Tay holding a delicious plate of Kushiyaki

If you're a foodie, get ready for a real treat as we introduce you to Dr. Leslie Tay. For over a decade, he's been roaming Singapore in search of the best hawker food. And lucky for us, he's posting what he finds—and all the mouth-watering photos—on his award-winning food blog, Be the first to know when new content hits by following him on Instagram, Twitter, and Facebook. Be sure to check out his cooking and ingredient tutorials on his YouTube channel too!


Singaporean blogger Daphy in  a yellow dress striking a fun pose with a fountain

Based in Singapore, Daphy (aka mitsueki) started blogging in 2012 to market her newly established accessories store, GlamPuss. But she caught "blogging fever" and decided to keep going, blogging about a huge variety of topics from food and product reviews to her travel experiences, thoughts, and anything she finds interesting and worth sharing. Subscribe to her daily blog and follow her on Instagram and Facebook so you don't miss a moment!


Beauty influencer Linda posing in a white and black dress at a spa

For skincare and makeup tips, clean beauty, and frank discussions about motherhood, be sure to follow Singaporean influencer Linda ASAP. On a mission to "live a little luxe" by enjoying beautiful people and landscapes, effective products, and ethical practices, she gives her followers the fast track to new products worth trying—and how to use them most effectively. You can subscribe to her website, Silverkis' World and follow her on Twitter and Instagram.

Christabel Chua

Social media influencer Christabel Chua in a hooded robe and applying a lotus youth preserve rescue mask

If you’re interested in all things beauty or get excited at the idea of travelling the world, get to know Christabel Chua. Better known as Bel, she uses her website, BellyWellyJelly, as a place to share her thoughts, beauty and fashion favorites, and world travels. For the fastest updates on everything going on her her life, follow her on YouTube, Instagram, Facebook, or Twitter!

Roxanne Chia

Social media influencer Roxanne Chia posing in brown slacks and a white tank top in her apartment

Roxanne Chia is a woman of many interests and talents, starting her beauty blog, The Skinny Scout. Started in 2010, as her life evolved, so did her interests and blog. Today, she writes about minimalism, real estate, and travel, but you can still find the latest about makeup, beauty, and fashion tutorials on her YouTube channel. And she's active on several social media platforms, including Twitter, Facebook, and Instagram, so it's easy to keep up with her daily posts.

Cheryl Allison

Gamer and social media influencer Cheryl Allison holding a gaming console and wearing headphones

For an inside look at the life and times of a DoTA 2 gamer and digital content manager with an eye on fashion, welcome Cheryl Allison into your social world. On Twitter, Instagram, and Facebook, she shares gaming humor, daily looks, favorite new fashions and accessories, and a colorful look at her day-to-day life. You can also find her vlogging on the YouTube channel Chels & Cher with fellow influencer Chelsea.

Sophie Willocq

Singapore influencer Sophie Willocq sitting in a cafe in Penang

Based in Singapore, Sophie Willocq is a French-Chinese beauty that found her love of blogging back in 2005. Since then, she's shared her travels, food finds, favorite products, and interests on her self-titled blog as well as Instagram, Facebook, and Twitter. She's appeared in advertisements for global brands like Canon and fashion magazines including Cleo and Seventeen. She's also dabbled on YouTube, with vlogs covering a variety of topics, from daily makeup looks and shopping hauls to makeup tutorials. 

Who are your favorite influencers from Singapore? 

If we missed any of your favorites, we would love to hear from you! Let us know on Facebook or Instagram who should be added to the list.


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