Urban Decay: Beauty With an Edge
Whether you consider yourself a makeup enthusiast, enjoy an edgier look, or just want a wide range of colors and options when it comes to your cosmetics, you’ll love Urban Decay.
Started in the mid-90s when cosmetics were mostly a sea of red, pink, and beige, Urban Decay set out to shake up the industry by creating beauty products with an edge and groundbreaking shades with names like "Oil Slick", "Acid Rain", "Smog", and "Rust".
Over the past two decades, they’ve grown by leaps and bounds. They now offer everything from lightweight primers, correcting concealers, and perfecting foundations to budge-proof mascaras, award-winning eyeliners, and legendary makeup setting sprays. They are best known for their extensive collection of velvety eyeshadows and “Naked” eyeshadow palette collections.
Urban Decay is also committed to empowering women and ending animal testing. Through their global initiative called The Ultraviolet Edge, they support multiple women's empowerment nonprofits from around the world. They are certified by PETA as cruelty-free and have many vegan options that are clearly labeled across the site.
Ready to jump in and become an Urban Decay makeup junkie? We’ve rounded up a few of their most popular products below to get you started! Shop your favorites with MyUS, and you’ll pay no US sales tax while enjoying fast shipping to your international doorstep!
24/7 Glide-On Eye Pencils $22
Urban Decay's award-winning 24/7 Glide-On Eye Pencils are best sellers because they have everything you could ask for in an eye pencil. Created with 50 percent moisturizing ingredients suspended in a waterproof formula, they go on smooth and stay soft and super creamy for blending. Once set, they dry down to a long-lasting finish that won't budge. Even better, they come in an insane range of shades, from daytime neutrals to electric hues, and five finishes—shimmer, satin, matte, metallic, and glitter. Every eye pencil is cruelty-free and they offer several vegan shades too!
"I love these 24/7 liners, they are my favorite. I am a true UD beauty Junkie! Love all of their products." says Nona6909 in her five-star review.
Vice Lipsticks $19
Just one swipe of UD's Vice Lipstick and you'll be hooked. Available in a massive lineup of 135 addictive shades and six indulgent finishes, each shade applies smoothly without skipping or dragging. And to help ensure your lips feel as good as they look, Vice Lipsticks are loaded with nourishing ingredients including aloe vera, jojoba, avocado oil, vitamin C, and vitamin E. To top it all off, they each come in a sleek and modernized lipstick case that looks like a shotgun shell.
"I bought my first Vice lipstick on a whim to try it and I am in LOVE. The color was vibrant, went on smooth and creamy, and lasted a good amount of time without flaking, smearing, etc. I will definitely be purchasing more as I have begun to wear lipstick more often for work." says Kim_B in her UD product review.
NAKED HEAT Eyeshadow Palette $54
Remember when we mentioned that Urban Decay's line of NAKED eyeshadow palettes were some of their most popular products? Well NAKED HEAT is even hotter! It includes 12 brand-new, can't-live-without, amber-hued neutral shades with serious staying power and blend-ability, a full-size mirror, and a brush for foolproof and seamless application. From a super-smooth red-brown matte and a glimmering copper to a deep, shifty bronze, this palette has everything you need to create intensely smoky nighttime looks, sultry daytime looks, and anything in between.
"Bought this in an effort to wear bolder, more colorful eye shadow and I'm so glad I did! Shadow lasts forever, especially with Eden primer- stayed on perfectly even when I fell asleep with it on by accident. The shades are gorgeous and make my blue eyes pop." says shan222 in their glowing review.
Eyeshadow Singles $20
For the ultimate in flexibility and customization, try Urban Decay's Eyeshadow Singles. Just like the eyeshadows found in their popular palettes, eyeshadow singles blend super easily, can be used wet or dry, and deliver decadent, long-lasting color. Choose from a wide variety of colors and finishes, and pop them into a Custom Palette to create your own color assortment. Or, keep them in their gorgeous gunmetal cases that were inspired by the subway tokens you'll find in New York City, USA.
"I love this! It goes on so well and stays on all day. This is the only eye shadow I will buy and it will last a while." says Rachel PR in her UD product review.
Heavy Metal Glitter Eyeliners $21
For glitter and glam without the 80's hair, pick up some Heavy Metal Glitter Eyeliners. They deliver superfine, multi-dimensional glitter in a clear, water-based formula for buildable color that dries quickly and stays without any fallout. Use the thin-tipped brush for precise application or use the side of the brush for broad strokes of sparkle. Wear it alone, layer multiple shades together, or apply it over UD eyeshadows or pencils for endless looks and color options.
"Very light application will do the job. Glitter don’t flake or fall off the eyelid. Simple look will turn into glam bam look. ❤️ It." says Babita Amar in her five star review.
Eyeshadow Primer Potions $24
For indestructible eyeshadow that will last all day without creasing, you'll fall in love with UD's Eyeshadow Primer Potion. Available in six shades, it uses space-age polymer technology to fill in imperfections and prep your lids for smoother application and ALL-day shadow.
"I’ve been a UD customer for many years, and after using this particular primer it proves to be the BEST one I’ve ever used!!! It helps your shadows/eyeliner to go smoothly. It’s silky smooth and does not “clump” or makes your makeup look “cakey.” Looooooong lasting, and keeps your makeup in place ALL day. I’d never purchase any other than UD." says CindiJ in her five star review.
All Nighter Setting Spray $33
Tired of makeup that cakes and runs while you're still out and about? Try Urban Decay's All Nighter Setting Spray. UD makeup junkies swear by it because it keeps makeup looking gorgeous and "just-applied" for up to 16 hours without melting, fading or settling into fine lines. And unlike other setting sprays, it won't feel sticky or tight on your skin—you won't even realize you have it on!
"My makeup didn’t budge in the intense August humidity of Dominican Republic while dancing the night away!!! Really incredible!!" says Rosie399 in her glowing review.
Shop Urban Decay cosmetics today and ship worldwide and US sales tax-free when you become a MyUS member.
We always aim to bring our members the best shopping options available, but some of the products featured in this post may have purchase restrictions. To find more information, please visit the merchant’s terms of sale, shipping guidelines and/or terms and conditions.